POINTLESS BLANK / ART AS INTENT

Distribution for digital releases + Metal Pupil EP

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Digital distribution I am finding is a hard nut to crack (as I did distribution of my physical releases). What I am finding is that the standard roles of such things as reviews, facebook, forums, and  blogs play the role as distributor whereas with physical releases they played the role as advertisers. Which makes them so much more important.

I closely monitor traffic sources and their patterns and can clearly see the worth of pimping and whoring the blog online, but what tends to bring in much more traffic (and in result, downloads, which are equivalent to physical sales in my new outlook and model) is when people discuss, repost, and review the release on their own without me starting it.

Posts on forums are great only when people interact with them. As I mentioned in a previous post, the memory of the noise scene only reaches as far back as the first page of the forum. Without others discussing the release in the topic, it gets pushed to page 2 and then forgotten. This only leaves one option, to bump the topic yourself. This can look bad and like bulk email, can spoil your reputation and come off as desperate.

Bulk emails through my google group I’ve found is completely useless, no one pays any attention to spam emails, after sending a bulk email out, traffic has small peak, but nothing huge. If anything, it probably has a damaging effect on any sort of reputation I or the blog may have.

The conundrum is than this, if fan generated discussion helps, and self generated discussion hurts, how can one generate and encourage buzz and talk without blatantly spamming and hustling to get heard? Or maybe that is what it takes.

Reviews help a little, though not as much as I’d like them too, again I think this is an issue with the size of our scene. On top of this, many noise review sites in our tiny scene wont review a digital release. Which cuts the available outlets to  an even smaller amount. Making things tougher than they need to be.

Whats worked best for me are the things I have had no part in. Other blogs posting about a release and people posting about it on their facebook status. Imagine on average a person has 300 friends on facebook, two friends give the status update a thumbs up or even better repost it. That’s potentially an additional 600 people who are now exposed to your update. Not all are clicks or downloads, but this kind of exposure is great and helps build a buzz without coming across as a pushy salesman. Other blogs reposting your release info also helps in very much the same way, it reaches people who would not know your release existed otherwise. And maybe their blogs are set up like mine is, to automatically repost blog posts on facebook and twitter. Reaching their fans, facebook friends, followers, and so on.

So whats to do? Release music and hope people dig it enough to talk about it.

I hope my recent transparency helps and encourages others with their projects, whatever they may be. I have a couple more ideas for topics in the coming months that I hope to cover, so stay tuned for more ramblings.

That being said, here’s a new EP called Metal Pupil. From the same sessions that birthed Grip Of Inertia. This track being the precursor that brought on the Metal Lord track from that album. Decided not to include it on the album as I thought it didn’t differ much from what was already on there, but as a stand alone track, it presents well.

Written by Jakob Pamler-Vida

February 8, 2012 at 12:08 AM

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